Published in The Indian Express on 21 July 2026, this feature by Dipanita Nath profiles Laxmi Behere and Witch Craft Innovations LLP, a Venture Center-associated startup that gives water hyacinth a new purpose. Instead of allowing the invasive aquatic weed to choke rivers and lakes, Behere transforms it into versatile materials for products such as footwear, lampshades and table mats.
The article traces Behere’s journey from experimenting with the plant’s natural properties to developing products with everyday appeal. It also highlights the startup’s focus on women artisans, creating opportunities for them to work as skilled makers and creators. Support from a NIDHI-EIR fellowship and CSR grant funding through Venture Center helped the venture acquire essential equipment. Witch Craft Innovations illustrates how design-led entrepreneurship can address environmental concerns while building livelihoods and new market opportunities.