Why Engineering Product Startups Fail to Scale & The Role of GEN TRIZ in Scaling Up Successfully
Unlock Innovation with TRIZ
TRIZ is a problem-solving methodology that helps you think beyond obvious solutions by using patterns of innovation drawn from global patents. It offers structured ways to overcome tough challenges and unlock creative, scalable solutions.
The Harsh Reality: Most engineering startups struggle to scale — not due to lack of ideas, but due to poor execution, weak market alignment, and limited adaptability.
Common Pitfalls:
- Over-focus on engineering instead of market fit
- Poor financial planning and unsustainable burn rate
- Delayed Go-To-Market (GTM) strategy
- Imbalanced teams lacking in cross-functional expertise
- Failure to validate demand early
TRIZ (Theory of Inventive Problem Solving) brings structured innovation to chaotic growth journeys.
How GEN TRIZ Supports Startups:
- Solves core product & business contradictions
- Accelerates problem-solving and decision-making
- Enhances strategic adaptability
- Aligns technical solutions with market needs
Join us for an insightful session on the Theory of Inventive Problem Solving (TRIZ) with Dr. Sandeep H. Wankhade, a certified TRIZ expert and innovation consultant.
Date: Friday, 4th July 2025
Time: 3:00 PM – 4:00 PM
Mode: Hybrid
Speaker
Dr. Sandeep H. Wankhade is a TRIZ Level-3 certified expert, innovation consultant, and academic leader with expertise in TRIZ, Hybrid EDM, Mechatronics, Industry 4.0, and New Product Development. He is currently pursuing post-doctoral research in creativity and TRIZ tools.
Dr. Wankhade serves as Senior Evangelist at TRIZ Asia, Head of R&D at AISSMS College of Engineering, Pune, and Director at the IUCEE Center for Excellence in Training.
Free but mandatory registration
