Only One Theme – Wave 4 continues its focus on the realities of innovation management, examining what needs to happen after initial interest is created. When technologies are clear, conversations are purposeful, and leads are handled right, momentum builds. This session dives into
Technology Marketing and Advancing a Lead Closer to Deal Making
By Pradnya Aradhye
Marketing decisions shape who engages, who follows through, and which leads are worth taking forward—often determining whether a technology moves ahead or stalls.
Organized by : TechEx.in @ Venture Center and Venture Center, Pune
Supported by : National Bio-Entrepreneurship Mission (NBM–BIRAC)
Session Details :
Date : 10th February, 2026
Time : 3.30 PM - 4.00 PM
Mode : Online via Zoom
The talk will shed light on :
- The role of technology marketing in technology transfer
- Communicating value propositions clearly and effectively
- Generating leads and moving them through the sales funnel
- Practical examples of identifying and progressing leads for marketing know-how (KH) and intellectual property (IP)
Who should attend :
- Entrepreneurs and startup teams
- Business analysts and consultants
- Business leaders and managers
- Product managers and marketing professionals
- Students and early-career learners
Registration is free, but mandatory
About the Speaker :
Pradnya Aradhye, Manager – Innovation Management, Venture Center
- Leads technology marketing, industry engagement, lead management, and deal structuring at TechEx.in, Venture Center
- Registered Technology Transfer Professional (RTTP) with international accreditation in Technology Management
- Former Bioincubation Manager with ~5 years of experience in bioincubation
- Played a key role in setting up the Bioincubator at Venture Center
- Mentored medtech and diagnostics startups to secure government grants and funding
- M.Tech in Biological Sciences & Bioengineering, IIT KanpurFor Queries Please Reach Out to :
Mugdha Lele | +91 7410045652 | mugdha@venturecenter.co.in
A focused conversation, practical perspectives, and insights you can take straight back to your work.