What makes people more than satisfied customers—and turns them into passionate advocates? The 12th Journal Club at Venture Center Library takes up this compelling question through What Companies Can Learn from Their Biggest Fans, an article published in Harvard Business Review.
Drawing on Marcus Buckingham's work, the session explores five dimensions of engaging experiences—control, harmony, significance, warmth, and growth—and how they can transform the way organizations build relationships with their customers.
Through the Journal Club's signature Think and Link approach, participants will unpack the ideas behind customer loyalty, challenge conventional thinking about engagement, and discover fresh connections between business insights and the human experiences that shape them.
Dr. Pritha Mukharjee - Cancer Biologist and Head of R&D, Exsure, Venture Center
Dr. Pritha Mukharjee’s research journey spans India, Canada, and the United States. Her work has traversed cancer stem cells, the tumor microenvironment, stem-cell-derived neuronal models, exosome biology, and regenerative biotechnology. Working at the intersection of scientific inquiry and real-world applications, she brings a research-led perspective to a discussion that draws connections across disciplines.
For queries please contact : Manisha Kharat | +91 9156465131 | library@venturecenter.co.in
DESCRIPTION:What makes people move beyond satisfaction to genuine loyalty? What makes people more than satisfied customers—and turns them into passionate advocates? The 12th Journal Club at Venture Center Library takes up this compelling question through What Companies Can Learn from Their Biggest Fans, an article published in Harvard Business Review. Drawing on Marcus Buckingham's work, the session explores five dimensions of engaging experiences—control, harmony, significance, warmth, and gr... LAST-MODIFIED:20261010T093101Z LOCATION:Venture Center Library ... SEQUENCE:0 STATUS:CONFIRMED SUMMARY:What separates a satisfactory experience from one that inspires lasting loyalty? The 12th Journal Club explores this question through a Harvard Business Review article, using the signature Think and Link approach to connect insights on customer engagement with broader ideas about human behavior and meaningful experiences. TRANSP:OPAQUE END:VEVENT END:VCALENDAR